This time around, the methods have less dark motives, yet still clever, and more fun:

• Nintendo Wii Fit workout girl.  I really thought this was a genuine video done by ordinary people, but Shoemoney revealed otherwise.
• Mobile Phones Popcorn videos.  This one smelled like a hoax, but it raised a lot of questions; mostly: how and why.  The LA Times got the scoop that it was possibly done by cell phone headsets manufacturer(s).  Now, revealed on CNN, it was made by Cardo Systems to sell Bluetooth headsets.
• Faceless People.  This one is kinda creepy.  Daily Mail thought it may be a movie promotion.
• Ball Girl’s Incredible Catch.  Again, LA Times found out it’s a fake: a viral video produced by Gatorade.

I guess the reason for all this is to get my increasingly divided attention.  I don’t just watch TV in my living room, any more.  I don’t watch or read ads, any more.  In fact, I don’t really pay attention to the ads in front of me.  Unless they’re eye catching or personalized, I’m just going to ignore them.

So now, advertising goes by the power of recommendation.  Mob advertising, if you will.  When someone (or some people) recommends something to me, I feel it’s important to check it out.  Usually it’s a product, but now it can be the ad itself.

I must admit sneaky advertising sure makes it more interesting.  It also provides a great topic of conversation… or blog.

This article was posted on Rudy Amid's Blog:

Sneaky Advertising – the future?

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